Small Office Home Office (SOHO)

It refers to the small business or business-at-home user. They consist of free-lancers, self-employed consultants, salespeople, telecommuters, and small businesses with four or fewer employees. The small business entrepreneur generally wants the latest, greatest and fastest equipment, and this market has always benefited from high technology, allowing it to compete on a level playing ground with the bigger companies.

Part of the main reason why they choose SOHO are because of the 4Fs – Freedom, Flexibility, Fun and Financial Rewards. However, from a survey done to the SOHO business owners, there are top three (3) fears revealed:

• Not having enough money to keep the business going
• Long-term illness of self or key employee
• Losing customers to a larger company