Introduction

Showcase Satu Daerah Satu Industri (SDSI) or One Industry Showcase introduced in 2006 is the largest annual exhibition of local SDSI products/services from all over Malaysia. This showcase aims at marketing and promoting SDSI products/services to both domestic and foreign visitors. SDSI Showcase is organized by the Ministry of International Trade and Industry (MITI), Malaysia.

What is SDSI?
The SDSI programme aims at developing commercially viable products/services unique to a particular district.
Objectives of SDSI Showcase

• To facilitate the sourcing and marketing of high-quality SDSI products/services;
• To enhance the image of SDSI products/services
• To create public awareness of quality SDSI products/services
• To enhance networking among SDSI entrepreneurs as well as to establish new business alliances and joint ventures between local and international traders.

ACTIVITIES/PROGRAMMES
EXHIBITION & SALES

• 13 States of Malaysia:
  Specially designed pavilions of each state showcasing produscts/services by the local entrepreneurs.
• 7 members of the SDSI National Committee
  • Implementation and Coordination Unit of the Prime Minister’s Department
  • Ministry of International Trade and Industry
  • Ministry of Rural and Regional Development
  • Kraftangan Malaysia
  • Ministry of Tourism
  • Ministry of Agriculture and Agro-based Industry
  • Federal Land Authority
• Supporting Industries
  • Machinery and Technology
  • Hypermarkets
  • Hotels
  • Trading Houses
  • Media
  • Technical Agencies

ENTREPRENEURIAL SEMINAR
The seminar aims to expose and provide SDSI entrepreneurs with relevant business knowledge.

BUSINESS MATCHING
Aims to create and expand business networking among SDSI entrepreneurs with buyers, distributors, marketing agents, importers, hypermarkets and other business communities both domestic and foreign.

• SDSI products/services demonstrations
• Traditional dances and cultural shows
• Traditional fashion shows
• Martial arts performances
• Catur Bestari competition
• Cooking competition

2009 Performance Compared to Previous Years and 2010 Target