Marketing Plan is part and parcel of Business Plan. However in certain type of businesses that liaise with consumer-based, some companies might have a separate and more detailed Marketing Plan. Either way, you have to make sure that the Plan must be consistent with your Business Plan. Normally, Marketing Plan should cover a one year period since often things changes, trends evolve and customer's taste will also varies. Nevertheless, the Marketing Plan needs to be updated every year so that the Plan can be reviewed to check the progress of your company and to address changes in market conditions, demand, pricing, environment issues and other related changes.
A point to take is that every Marketing Plan has to fit the needs and situation of your business so that the implementation can be measured and the outcomed can be produced.
Download the Marketing Plan as a guideline in preparation of your Marketing Plan.
However, Marketing Plan varies from one case to another.