Promoting Branding

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SME Corp. Malaysia

SME Corporation Malaysia has developed the National Mark of Malaysian Brand which was launched in March 2009. It brings with it the attributes of quality, excellence and distinction of products and services by Malaysian companies. Through this effort, the Government hopes to change the perception that local products and brands are of lower quality, reliability as well as low packaging standards than the big brand names.

Participating Malaysian companies will be evaluated using stringent standards, whereby auditing and monitoring measures will be put in place to ensure adherence to the set quality standards. If successful, the products or services will be given the right to carry the Malaysian Brand.

Initiatives under the Programme are as follows:

In order to retain the Mark, auditing and monitoring measures will be done periodically to ensure adherence to the criteria set. Finally, various trade promotion activities will be undertaken to promote brands that have been awarded the National Mark of Malaysian Brand and the recognition of the National Mark of Malaysian Brand itself.

For more info, please visit www.smecorp.gov.my

 

MATRADE

Malaysia External Trade Development Corporation (MATRADE), was established in March 1993 as a statutory agency under the Ministry of International Trade Industry (MITI).

As Malaysia’s national export promotion agency, MATRADE is responsible for assisting Malaysian companies succeed in the international market. MATRADE’s vision of making Malaysia the premier exporting nation is paired with its mission to develop and promote Malaysia’s exports to the world.

MATRADE serves to promote Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and services. In addition, MATRADE formulates and implements export marketing strategies and trade promotion activities to increase Malaysia’s exports, undertake market research, and create a comprehensive database of information for the development and improvement of Malaysia’s trade.

MATRADE also organizes training programs to enhance the international marketing skills of Malaysian exporters, promote and assist in services related to trade, and protect Malaysia’s international trade interest abroad.

One of the initiatives undertaken by MATRADE to develop and promote Malaysian products and services globally is through the creation of Online Directory of Malaysian Brands. This directory showcases the brand names of Malaysian companies who are recipients of the Brand Promotion Grant (BPG).

The Malaysian Brands Directory profiles Malaysia's premier brands to the world - highlighting brands that feature strong positive values, superior innovations and global appeal.

For more info, please visit www.matrade.gov.my

KPDNKK

The Buy Malaysia Campaign is a result from the Buy Malaysian Made Campaign which was launched in 1998. The campaign is to encourage consumers to buy Malaysian-made products at reasonable prices and to increase awareness among the public concerning the products and services offered in Malaysia that are at par with the international standard and retailed at reasonable prices.

For more info, please visit www.kpdnkk.gov.my

FAMA

1 Malaysia Best has created an endorsement brand that shows the Malaysian identity to increase sales and profile of agriculture-based products in domestic and global markets. It is aimed to:

For more info, please visit www.famaxchange.org

Protecting Your Brands

MyIPO facilitates the dissemination of information and promotional publicity of intellectual property rights (IPR). The activities had contributed not only toward enhancing IPR awareness among Malaysians and enhancing MyIPO’s image, but also fostering valuable networking and partnerships through the various programme organised jointly with key stakeholders throughout the country.

Currently, MyIPO provides the following services:

For more info, please visit www.myipo.gov.my

 

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