KUALA LUMPUR, – The 3P strategy includes platforms, permits and promotions as one of the approaches of the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) to help local small and medium enterprises (SMEs) penetrate the global market.
Entrepreneur and Cooperative Development Minister, Steven Sim said, the approach does not only involve listing products on international platforms.
Focus is also focused on aspects of compliance with market entry conditions as well as promotion to increase the competitiveness of local products.
“There is no point in us putting Malaysian SMEs on a global platform that has billions of companies and products listed if our products end up drowning in competition,” he said.
He stated this while speaking at the Opening Ceremony of the Enterprise 50 (E50) Export Conference, here.
