Debate highlights growing complexity of Malaysia’s e-commerce sector

KUALA LUMPUR: Rising debate over Malaysia’s e-commerce platforms highlights how much the sector has changed, an expert said.

E-commerce is no longer a straightforward buyer-seller transaction covering issues such as costs, fairness and sustainability.

Instead, it has developed into a complex ecosystem involving platforms, logistics providers, payment systems, regulators, sellers and consumers, all of which underpin digital trade at scale.