Credibility is one of the most important factor in building a successful online business. Strong brand credibility can help businesses to earn and keep their customers’ trust.
This will continuously create a positive perception and businesses will benefit from it in the long run.
With the recent technology advancement and improved parcel delivery system, online
business industry in Malaysia is expanding rapidly. The Government through a number
of Ministries and its Agencies has been promoting online business intensively through
various and multiple programmes as to create more platforms for the business to grow.
SSM BizTrust is one of the programmes implemented to further strengthened Malaysian online business for them to capitalise not only the domestic but also the global market. This programme is a standard that can be acquired by online business entities via SSM that certifes the business which has complied with the characteristics of the trust principles. The criteria that has been established include business
registration, online security and protection of information.