Artificial intelligence (AI) is becoming more accessible. In seconds, entrepreneurs can now ask AI to generate captions, promotional ideas, video scripts, product descriptions and even various suggestions to market their business.
However, a bigger question needs to be asked, does the ability to use AI automatically mean that an entrepreneur is able to gain economic value from it? The answer is not necessarily.
The next challenge in the digitization of entrepreneurs may no longer be a matter of access to AI, but the gap between using AI and leveraging AI strategically.
This gap can be understood as the “AI utilization gap” a situation when someone has access and knows the basics of using AI, but is still not able to translate the technology into productivity, customer communication and business results.
