Entrepreneurs of world’s hottest firms share their tales

LONDON: Starting a business isn’t easy, and starting a successful one is even harder.

So where to start? One good way is to listen to those who broke through.

We talked to some of the world’s hottest startups right now and they are nearly unanimous: You’ll probably fail before you succeed. Turning a great idea into a viable business model will rarely be a linear path, and if you aren’t ready to work harder than you ever thought you could, you’re probably in the wrong business….

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